What is focus?
A short sharp and to the point article about focus.
So let’s focus on focus now.
Let me read the definition from the dictionary:
“The centre of interest or activity”
“An act of concentrating interest or activity on something”
Three words jump at me straight away-centre, activity and concentration.
So let’s think about focus and how focus basically puts customer first:
Think about putting customer first all the time. Think about what you need to do to achieve this. Think about your goal. i.e. concentrate on the activity in the centre.
2. Look at
Look at what there is to see, look in the right direction, look where others are not looking at i.e. what people do and how they interact with customers etc…
If you look at something then I would like to think that you will see what there is to see because it is in front of you. As a professional you should be thinking about what you are doing or what you have to do. i.e. staff work and perform well and in line with the vision and the values of the brand or not.
Act on what you see and if needed rectify/show and tell how to get it done in order to meet the customers’ expectations i.e. how to take an order or book a customer in etc…
5. Look after
By doing all 4 actions above you deliver the expectations of the customers. I say look after because it means that you genuinely care for them and take pride in what you do. When you serve people so well you effectively look after them.
Make Excellence a Habit!