BA’s new advert could not be simpler and clearer: To Fly To Serve.
The Institute of Customer Service is launching the National Customer Service Week from the 3rd October to the 9th October to raise awareness of customer service and the vital role it plays in successful business practice and the growth of the UK economy.
People 1st is getting ready for the Olympics with an extensive customer service training program called WorldHost to teach individuals and businesses how to create a WOW experience.
Service and customer skills is on everyone’s agenda nowadays.
So why is it still not recognised and celebrated like a true profession?
Why don’t WE (the hospitality industry) do more to promote service as a career?
Why don’t the main hotels, restaurants, bars and pubs guides recognise and celebrate service and front of house?
Why is our professional education and qualification system so confusing?
Why have we got over 400 professional qualifications when most people don’t know what they are or refer to? (in a previous post I proposed we select only five)
Why do we seem to value chefs more than waiters? Surely we all know that it takes two to tango, don’t we? Or do we not?
Rather than answering these questions, I suggest that we act now and do something positive about it.
Do you agree?