Knorr is challenging chefs to come up with ridiculously versatile uses for its new range of Italian Create More Concentrated Sauces in a campaign to launch two new flavours – Tomato & Basil and Spicy Tomato.
Chefs are being asked to log on to www.knorrcreatemore.co.uk where they can challenge Unilever chef Versatility Steve to do something ridiculous with the sauces. Plaster a wall, fix a gnome, use it as a wig – anything goes.
The best challenges, the ones which highlight the most ridiculous uses for the sauces, will be filmed and released online, with the chefs of the winning challenges being rewarded with an iPad Mini.
Sarah Branagan, category manager for Knorr sauces at Unilever Food Solutions, said: “The Italian Create More sauces are ridiculously versatile and, designed to allow chefs to add their own signature to a sauce, can be used for anything from fresh sauces and soups to pizza toppings and Focaccia bread. All they need to do is add water, fresh ingredients and their own inspiration to create great-tasting dishes.
Chefs can claim one of 1,000 free 1.1l samples of the Knorr Create More Tomato and Basil Sauce by logging on to www.knorrcreatemore.co.uk