We’ve had Pimp My Ride, now it’s time to Punk Your Beer courtesy of BrewDog. The two-year-old beer company has launched PunkDog.com where you can customise BrewDog beer bottle labels by adding photographs and text.
Product Junkie hasn’t tried it yet but it sounds quite straightforward – choose a background theme, upload your own image and add a personalised message. Then order your beers.
BrewDog’s range includes Punk IPA – a heavyweight beer with a fruity punch followed by an aggressive, hoppy bite; Trashy Blonde – a refreshing blonde beer with a strong passionfruit flavour; and the new 77 Lager – a continental style pilsner balancing caramel and malt with fruity flavours.
What’s more, BrewDog also recently launched Equity for Punks – an online equity scheme that allows customers to buy shares in the brand for £230 and receive a lifetime discount of 20% off beers purchased from BrewDog.com plus annual dividends and an invite to the annual AGM.
Well, that’s Product Junkie’s Christmas shopping sorted.