Passoã has announced that it will be linking up with the Sancho Panza street party at the Notting Hill Carnival. 

The on-pack promotion for the exotic passion fruit flavoured liqueur provides the chance to win VIP tickets to the world famous street party and Passoã cocktail kits and bottles.
Several new Passoã cocktails have also been created to promote the versatility of the brand. 

As well as being available to purchase at the Sancho Panza party, the cocktails will be pushed in the on-trade and on-pack via the neck collar. The new cocktails include Passoã Latina, Passoã Mojito and Passoã on the Beach, which bring to life the Latin American heritage of the brand.