The new Jim Beam Honey will be launched with the help of a giant beehive installation in central London this Thursday following the launch of the UK’s first ever honey-infused bourbon in March.


Guests will experience honey as never before said Maxxium UK’s marketing controller for imported whiskeys, Eileen Livingston, “Jim Beam Honey is the latest innovation from Jim Beam and is made with four year old Jim Beam bourbon whiskey, slowly infused with natural honey to produce a sophisticated, deep and rich flavour profile with a sweet honey finish, that is 35% ABV.


Jim Beam Honey is available across the UK on-trade as part of a phased roll out and is currently listed at Coe Vintners, Venus and Gerry’s Wine and Spirits (London and Leeds) at £19.99.


For further information on the Maxxium brands and how to enjoy them, log on to www.mixxit.co.uk