Cinzano Bianco 250.jpgCinzano. If you’re over 40 years old I bet that makes you think of Leonard Rossiter and Joan Collins in those iconic 1970′s TV adverts.

In fact, the famous vermouth is something of a screen star having made appearances in The Godfather and, more recently, Gavin and Stacey.

Well Cinzano has now had a makeover in the hope that many more will take Bryn’s lead and adopt it as their favourite tipple.

Owner Gruppo Campari has introduced a contemporary bottle shape with curved lines and simpler label graphics clearly communicating each of the three variants – Cinzano Bianco, Cinzano Extra Dry and Cinzano Rosso.

AC Nielsen pegs Cinzano is the leading bianco brand in the on-trade and the range as a whole has recorded more than 5% growth across both the on- and off- trades.

Tina Martin, marketing manager for Cinzano, says: “The trend to classic cocktails, in which vermouth is a key ingredient, has revived the fortunes of the vermouth sector recently and the new designs will enhance Cinzano’s shelf appeal and value perception”.

Product Junkie says bring back the Rossiter and Collins adverts. “Getting your head down sweetie?”. Classic.