So, that’s the last of our consumer shows for the time being – a week at the gorgeous Tatton Park flower show in Cheshire. I was only there for a short time but we have evidence that the show attracted lots of lovely people of whom close to a thousand asked to be added to Pride of Britain’s mailing list. Yes, actually volunteered to be contacted by post or email. This means we now have around 70,000 UK residents on our database who have either booked a room with us or have asked to receive information.
It’s funny to note the questions that members of the public keep coming up with, when confronted by our brand visuals and the hotel directory. These are probably the most frequently asked (with an abbreviated response in brackets):
“Where are you based?” (Malmesbury in Wiltshire)”How many hotels are there?” (49) “What have you got in London?” (The Arch, The Capital and The Goring) “Are you a chain?” (No) “How do you make any money if you’re not for profit?” (We don’t set out to make money as an organisation – all our income gets spent on marketing activities) “Are they all five star?” (Not all, but we have a good number with 4 red stars too) “Do you take dogs?” (Yes, at around three quarters of the properties)”Are you anything to do with the Pride of Britain Awards?” (No, we are not known for acts of courage…unless you include the habit of charging £300 a night for a room!)