Hotel GBHotel GB, the Channel 4 reality TV show featuring Gordon Ramsay and Mary Portas as general managers, could be facing the axe after poor viewing figures, it has been reported.

The show, which was set in the 90-bedroom Bermondsey Square hotel near London Bridge, featured celebrities running the property as well as providing a training opportunity for a group of unemployed people who were looking for a break in the industry.

Ramsay and Portas were joined by Phil Spencer as maitre d’, Kirstie Allsop as concierge and Hilary Devey as manager of the hotel shop. Other key personalities included Gok Wan as bar and events manager, Dr Christian Jessen as manager of health and wellbeing, Katie Piper as spa and salon manager and Kim Woodburn as head of housekeeping.

The show met with a mixed response from critics and the hospitality sector, with the Guardian calling it the “weirdest television series of the year” and industry observers criticising the show for the poor management offered to the young apprentices and making a mockery of the hospitality industry.

Channel 4 is now understood to have axed a second series of Hotel GB after it was revealed the show only averaged around 1.5 million viewers.

A source told the Sun newspaper: “It was a good idea and bosses are glad they gave it a go. But it just didn’t pull in enough viewers at the end of the day and it won’t be coming back.”

Shambolic Hotel GB makes mockery of hospitality industry >>