At the National Hotel Marketing Conference we learned a great deal about digital communication platforms and the part they can play in both attracting customers and keeping them happy thereafter…with a few caveats from the expert presenters.
I suspect others will, like me, have gone back to their businesses and wondered if they are sufficiently active on Instagram, Pintrest, Foursquare and Google + and whether their videos are short and compelling enough to satisfy the mobile browser.
My own talk was mostly about having confidence in the value of a luxury hotel room and the dangers of being sucked into the “cheap” territory that is dominated by online travel agents and flash sale sites. I was surprised by the number of marketers who came up afterwards to say they agreed with my argument. You wouldn’t expect Porsche cars to offer a “2 for the price of 1″ deal so why should a luxury hotel?