When it comes to improving the diet and thereby the health of the nation’s children, we are all stakeholders.
As parents, we wish to see our children achieve their full physical and mental potential. As taxpayers, we welcome the savings in NHS expenditure that a decrease in the rates of obesity and Type 2 diabetes would deliver. And, as industry professionals, we recognise the positive impact our businesses stand to derive from our children having a mature, healthy and respectful relationship with the food they eat.
Perhaps more than any other industry, hospitality has a vested interest in encouraging children to engage with food and cooking. For any food service-based operation to prosper, it needs to attract employees with a passion for cooking and serving great meals, and customers with a passion for eating them.