Binoculars.jpgThose clever people at Travelodge have struck upon an ingenious way of gathering intelligence on potential sites for new hotels: cash rewards.
The budget hotel chain has mustered a £25m bounty to encourge the public to help it in its quest to open 500 new UK hotels by 2020. If the company builds on the land or in the building you suggest, they’ll pay you £500 for each bedroom, up to a ceiling of £150,000.
This is a typically clever piece of marketing from a company that’s become expert at courting publicity. What’s more, it allows consumers into the decision-making process and taps into local knowledge.
So, any ideas? let me know and I’ll be sure to pass them on for you …