LACA 5k.jpg

“Shall we do a run for charity
at this year’s LACA’s Main Event?”

What started as an innocent comment at a LACA partners meeting has now
become a reality, albeit in a slightly different guise.

Sarah Gray, board representative for the LACA partners and marketing manager
of Mars Foodservice, is organising a 5km charity challenge at LACA’s Main Event
on 9-11th July at the Birmingham Hilton Metropole to raise £2,000
for new LACA chair Carrieanne Bishop’s chosen charity – The Black Country

The Black Country Foodbank helps vulnerable individuals and families in
crisis through the provision of three days of emergency food supplies, while a
longer-term solution is developed.

The service it provides has an enormous impact on the people who use it,
giving them an important breathing space at a time of great need. Currently,
their main shortages are fruit juice, tinned fruit, chopped tomatoes, tinned meat
and biscuits.

The challenge to LACA partners, exhibitors and delegates is to complete
5km, either as an individual or as part of a team of three (one mile each). Those
that are interested need to pay a £20 entrants fee via a dedicated Just Giving
site – http://www.justgiving.com/LACA5kChallenge

Participants will be able to row, run, cycle or swim the 5km using the
Hilton Metropole’s LivingWell facility. For those that haven’t the time or the
inclination to venture to the gym, there is also an option to build up the
miles over the duration of the exhibition by walking around the hotel and
logging their progress on an App such as
iMap My Walk+

Sarah said: “We are trying to
make this as simple as possible so it appeals to as many people as possible,
and adding the walking option will enable more people to join in and build up
their miles or kilometres over the three days by just walking around the hotel.
The Metropole is a large venue and I’m sure I walk miles every year at the

“Ultimately, the challenge will help us raise as much as possible for a
great cause, with so many people offering their help to get it off the ground,
from Mars Foodservice team members to our agencies,
Proactive Communications and Juice Creative.

Carrieanne added: “The Black Country Foodbank is an invaluable service
and to raise £2,000 for the charity through this initiative would be fantastic.

“However you’d like to do it, I’d encourage everyone to enter and do
their bit for some of the UK’s most vulnerable people. When you consider that
our very own Pat Fellows clocked up 16 miles at last year’s LACA Main Event,
what are you waiting for?”

Each participant will be presented with a certificate and badge and the
chance to publish their achievements via social media.

Once the registration fee is paid via http://www.justgiving.com/LACA5kChallenge,
participants will need to email Sarah Gray at sarah.gray@effem.com for the
registration pack, which includes details to encourage family, friends and
colleagues to sponsor them.

Sarah said: “Our
target is to raise £2,000. If 20 people take part and each raise £100, we will
hit reach the £2,000 but, with over 120 plus companies exhibiting, I would love
to see 100 people take part and raise much more.

“The NHS suggests
the average person takes between 3,000-4,000 steps per day and 5km is
approximately 4,500 steps (4,265 for a 5ft 8″ person). If you consider this,
it’s not a hard challenge and with a phone App, you can measure your progress
over the entire exhibition. I look forward to being inundated with entries!”

For more information, call 0800 952 0011, visit
www.mars-foodservice.co.uk and follow
@MarsFS_UK on Twitter.





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