We’re continuing with our focus on the LACA Main Event and below you can see what some more of the Craft Guild of Chef business partners were up to.


Over on the Brakes stand it was as though we’d been sent back to school as the team were all dressed up in school themed costumes to promote their latest products.  They have recently launched a range of street food products to rival the high street.  This includes “We’ve got street food” with Bernard Matthews Foodservice, McCain2go which is a potato based product aimed at the Primary market, a Taste of Mexico and Freezing Cow frozen yoghurt.


For 3663 it was all about promoting grab and go options to meet the demands of consumers.  Their dry marinades are ideal for chicken and other proteins to create popular high street flavours.  The products are easy for cooks to use and very cost effective.


On the Gram stand they showed us their Snowflake Cabinet.  At the show they wanted to talk to delegates about their low cost equipment which is very energy efficient.  This makes it ideal for the public sector.

Bernard Matthews Foodservice

It was very busy on the Bernard Matthews Foodservice stand as Natasha chatted to us about the main focus for their sales – the fry-free, gluten free turkey. It’s Red Tractor Approved too. With an increase in food allergy and an increased focus on health it was important for school caterers to have products that could help them meet these demands.

Premier Foodservice

It had been a very busy day down at Pudding Lane which was the main focus for the Premier Foodservice activity alongside their Baker Street stand.   Mark said they had been even busier than last year which was great to hear. They had re-launched their McDougals 2012 complaint mixes which had generated lots of interest as had all their delicious desserts. 

On the Wednesday Mark Rigby from Premier Foodservice had been speaking alongside Craft Guild of Chefs CEO, Martin Bates about the Family Food Appreciation workshops.  These are a partnership between LACA and the Craft Guild.  Over 70 people attended and the workshops were very well received with lots of questions about how schools could get involved.  Some handy tips were also shared including making a broccoli stay fresh for longer.


As we looked round this stand we could see the Craft Guild of Chefs logo on many of their products.  The team were giving away an iPad Mini and had lots of interest in their products.  As everyone is looking for new ideas the team had some fantastic looking cakes on display to actually show the high level of product that can be made.

We will be hearing from more of the Craft Guild of Chef Business Partners in our next blog so look out for that over the next few days.